'It is generally not Apple's policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.

Now I’d like to tell you what we are doing to remove toxic chemicals from our new products, and to more aggressively recycle our old products.'

Greenpeace are quick to add that the concessions given by Apple do not go all the way, but it's a good start...

Read more here

Green my Apple campaign

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