Support the International Day of Action for the Boreal Forest – today, 3rd November 2005
Kleenex, one of the most well known brands of tissue products in the world, is helping to destroy the world’s remaining ancient forests.
Kleenex’s manufacturer, Kimberly-Clark, the largest tissue product company in the world, continues to use paper and pulp sourced directly from clear cut Boreal forests throughout North America to make products that are used once and then thrown away or flushed down the toilet. The group, produced 3.7 million tonnes of tissue products last year, turning over $14.3 billion in the process.
Yet less than 20% of these products were made using recycled paper. And the company’s own website makes a virtue out of this, claiming that:
“Kleenex Facial Tissue is made from 100 per cent virgin fibre and contains no recycled fibre. Virgin fibre is used in our tissue because it provides the superior softness consumers expect from a premium facial tissue product.”
Kimberly-Clark and Kleenex – wiping away the world’s ancient forests »
Kleercut.net – take action…