It’s not happening here, but it’s happening now

Posted earlier on Making Waves: “On the back of Brian’s blogging about the “mugshot” Greenpeace ad campaign, here’s an amazing Amnesty International poster campaign from Switzerland. Each of the posters read “It’s not happening here, but it’s happening now” – but I’ll shut up now, and let the pictures speak for themselves.”

See more of the posters »
Amnesty International Switzerland » (in German)
Walker, the agency who did the ads (go into work –> Amnesty) »
Amnesty International »
Spotted in Adbusters »

Chief Bottle Washer at Blather
Writer, photographer, environmental campaigner and "known troublemaker" Dave Walsh is the founder of, described both as "possibly the most arrogant and depraved website to be found either side of the majestic Shannon River", and "the nicest website circulating in Ireland". Half Irishman, half-bicycle. He lives in southern Irish city of Barcelona.


  1. Errm.. nevermind the political relevance of such a great campaign, I find it rather revolutionary that these posters can cause real physical pain: I actually walked right into one of them the other day and got a nosebleed. That’s what I call advertisement with a long-term effect. 😉

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